The housing market is starting to feel like the opposite of last year. It’s like an Uno Reverse Card was played, and there’s a different feel in the housing game. Let’s talk about the dynamic and think through what we might see this fall. I also have some thoughts about new research about the age of first-time buyers.
BACK TO THE ’80s
I don’t know how it happened, but so many people on social media are posting AI visuals this week of what they would have looked like in the ’80s. Being that I just wrote about the ’80s, I wanted to share an actual photo of me. Here’s yours truly in 1987. Skater haircut. Check. Alva t-shirt. Check.
THE OPPOSITE OF LAST YEAR
It was a stronger spring in 2026 compared to the prior year, but it’s looking like a softer fall is upon us now since rates are closer to 7% today. In contrast, 2025 had a dull spring with a fall that tightened since mortgage rates were going down at the time. It’s still to be determined how the fall market unfolds ahead, but for now we’re recognizing rates seem to be heading up instead of going down, and that should theoretically take some heat out of the market unless sellers really back off. All that said, this isn’t a painfully dull market in the stats, so maybe an Uno Reverse Card analogy doesn’t work perfectly since it’s not like the market had a really sharp direction change. Ultimately, we have noticed less growth in closed sales, slightly lower pending growth, and price reductions are slightly above one year ago now. That’s why I’m saying the market today has been growing softer instead of tightening like it did last year. In other words, opposite vibes.

WILL THE MARKET WEAR SKINNY JEANS OR MOM JEANS?
The housing market got pretty dull last year in the spring, but then it tightened as rates dropped in the fall. In other words, it went from mom jeans (loose) to skinny jeans (tight). Check out the blue line (2025) and how it really departed from the pre-2020 norm (red) before squeezing closer together before the year was up. Well, 2026 has been in the middle lately, and I’m eager to see how the rest of the year unfolds if rates persist to be higher. All I’m saying is let’s be realistic about the possibility of a slower fall season since we’re seeing the opposite of last year. Instead of tightening due to lower rates, it’s been loosening lately. So, mom jeans instead of skinny jeans is the vibe. No matter what, it’s important to remember that the good stuff goes quickly today while other homes will just sit. Buyers are hyper-sensitive about price, condition, and location, but they’re ready to act quickly when the right home hits the market.


THREE STEPS FORWARD AND TWO STEPS BACK
Sometimes the market feels like it takes three steps forward and then two steps back. This year, closed sales volume in Sacramento was up 5% through July, but then August sales were very flat (I’ll have August stats in full next week). This is a good reminder that progress isn’t linear. What I mean is, don’t expect growth every single month or quarter. Sometimes the market will move forward and other times it will contract. I find it’s really uneven with real estate friends in their personal business too. Some friends have been doing great, but many are struggling. It’s not one thing for everyone at the same time, and that’s exactly why we have to remain connected to a bigger stat source to understand the market. My advice? Keep moving forward. Have a plan. Stick to the plan. And focus on building relationships with people.
LET’S TALK ABOUT AGE GAPS
Age gaps are in the news again, but this isn’t about billionaire Boomer grandpas dating Gen Z. Let’s talk housing age gaps.

FIRST-TIME BUYERS ARE YOUNGER THAN FORTY
It’s been widely reported that first-time buyers are now forty years old based on a national survey from NAR. Yet, all other data sources I’ve seen show first-time buyers are somewhere between 32 and 35. This is exactly what AEI reiterated this week in saying first-time buyers were 33 years old during the second quarter of 2026 (median age). Thanks Steve Kroes for the heads-up with this data.

NO WAY BRO, THEY ARE 40
It’s pretty much commonly believed online that first-time buyers are forty years old now, and this stat is often used to perpetuate despair. I would bet money my own Gen Z college kids have heard this stat. Friends, we have a very serious housing affordability problem, and there is no sugarcoating it. Let’s just get the numbers right. I’m not anti-NAR either. I am concerned about credibility though since the NAR survey is 120 questions and only had 6,103 responses nationally. What age group fills out a 120-question survey?
WHEN NARRATIVES SHOW UP IN THE LOCAL MARKET
Check out a local example that is based on the NAR survey. This is exactly what I’m talking about. The idea of Boomers being the largest group in the housing market stems from the NAR survey. It’s wild how this survey has been so viral across the country, and it’s really become somewhat of a pillar in so many housing conversations.

NAR IS RIGHT ABOUT THE TREND THOUGH
I think NAR is correct about the trend with buyers getting older through the years. I spoke at a builder meeting today, and someone in the crowd echoed that’s what she’s seeing too. Buyers are older. Bottom line. Yet, I can’t get behind the NAR age since other data sources tell a different story.

ISN’T IT IRONIC?
Ironically, in the midst of all the headlines about first-time buyers being missing in action, we’ve seen the most growth in sales volume this year in the Sacramento region between $400,000 to $500,000 – a prime first-time buyer price point. As you may notice, most price ranges have grown this year too. By the way, I’m not saying these are all first-time buyers either (not an easy way to figure that out).

Anyway, thanks for being here. I appreciate it. I don’t plan to mention the NAR survey again soon either unless some new research comes out. Check out my socials for lots of stats in coming days.
Question: What do you think the fall housing market is going to be like? What age are you seeing for first-time buyers in the marketplace?
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